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Logo Design is a perfect mixture of its various elements like the color scheme, fonts, characters, and other designing alternatives to create the best logo possible. While developing a logo, all the ingredients are to be considered thoroughly to craft the most beautiful, relevant and communicative logo for a company. Every color, font style, characters, etc. have their significance and have a unique identity through which they communicate with the people. Thus, a logo as a whole conveys a unique message and the vision of the company that it belongs to. Logo Design are a way to enhance the fonts of your logo.
Much is discussed about the importance of colors in logo designing and what each color communicates to the customers. But apart from colors, even the font styles have their role to play in the Logo Design.
Let us now see what emotions do every font style evoke in the minds of people in the market:
Sans Serif:
Sans serif is plain and straightforward style handwriting commonly used in writing lengthy pieces of information. They are easy to read and understand. They have their importance when used on different mediums and efficiently reflects the company’s message that it wants to convey in the market. Logo Design Firm chooses these fonts to make their clients’ logos appealing to the customers. Here are the characteristics that sans serif fonts possess:
Easy to read and interpret
Simplicity
Candid
Effortless
Unambiguous
2) Serif:
Serifs have a tail-kind of attached at the end of every letter to give an extended look to the letters. It forms a uniformity when written in an organized manner. They look more attractive than the simple serif fonts. Here are the characteristics that serif fonts possess:
Timeless
Stability
Formal writing
Respectable
Traditional outlook
3) Modern Sans Serif:
These are new in the trends fonts used by the companies who are into fashion, luxury goods, automobiles, etc. these fonts make the logo of such companies look elegant and attractive to the viewers. Here are the characteristics that modern sans-serif fonts possess:
Uniqueness
Open-mindedness
Relatable to corporate companies
Trendy
Attractive
4) Bold Black:
The Black color is used when the company wants to highlight a specific product or any other new steps that they take. Using bold along with black means that the company wants people to take a notice of what they are highlighting. Here are the characteristics that bold black fonts possess:
Strong image
Reputation
Dominance in a specific area
Unbeatable
Courageous
Heroism
5) Italics:
The slant and sloping letters of writing is also a preferred style of writing the letters in a logo. Companies dealing in the fields of food and beverages, apparels, accessories, etc. use this style of writing the name of their company in italic. Here are the characteristics that bold black fonts possess:
Well-defined
Constantly on the go
Decorative
Alluring
Informal
Casual
6) Script:
Script style of writings has a very personal touch to them. Companies dealing in beauty, cosmetics, elegance, etc. use this style of writing the fonts in their logo. It enhances the charm of the products and services of such companies. Here are the characteristics that script fonts possess:
Elegance
Tenderness
Feminism
Gentleness
Personalized approach
Fancy and delicate
All the above-mentioned fonts are in trend nowadays, and using them as per the type of products and services will accelerate your business. Importance of Logo Design in small-scale business organizations. They want the logo of their choice within their industry. Custom Logo Design Company ensures you get the logo of your dreams for your business and rock the market with it. All the companies have a logo that is their identity in the market. For example, an Accounting Logo Design For Balancing Brand Of Your Accounting Firm and similarly, all the varied types of companies have the relevant kind of logo.